Schedule

Day 1 - 05/09/2011
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Last updated on 04/27/2011
8:00am
Registration opens



8:30am
Welcome
Logistics Info


8:45am
140 Character Conference
Jeff Pulver, Nathan Wright and Deb Brown


9:00am
My Love Affair with the Internet
How the web makes me happy, keeps me connected and helps with business.

Participants:
Nathan Wright (@nathantwright)

9:10am
Just An Iowa Girl
Karen tells her story of living in Iowa and growing a Verizon business

Participants:
Karen Smith (@karenvzw)

9:20am
Baby Steps
Taking small steps to big results

Participants:
Judy Wrolson (@ )
Keri Holmes (@ )

9:30am
Running for Office in a Real Time World
Real-time information and the social web are not only transforming business and industry, they are also transforming the way political campaigns work to get candidates elected

Participants:
Alexander Grgurich

9:40am
Hearts and Minds 2: Cruise Control
Citizens of small towns and agricultural producers using social media to connect with our elected leaders and our city cousins.

Participants:
Gus Wagner (@RocketGroup)

9:50am
Desk Active Break
stay in your seat - and enjoy the stretch


10:00am
A Whole New Headache: Social Media and Enterprise
From global literacy levels to job restrictions, big companies face some unique obstacles when it comes to using social media. And while it's easy to dismiss them as dinosaurs that just don't get it, the reality is much more complex

Participants:
Tara Litzenberger (@johndeeretara)

10:10am
Share of Customer, Share of Mind
Salesmen are continually asked, “How can you increase your share of customer?” I contend that in order to do that, you need to increase your “share of mind.” 

Participants:
Shannon Latham (@LathamSeeds)

10:20am
Putting Media to Work on the Farm
how things like Twitter affect my work as a journalist, and how social media affects the work of the consumers of my content, farmers.

Participants:
Jeff Caldwell (@JeffACaldwell)

10:30am
Why Invest in Social Media
Why Farm Journal Media is investing manpower and time into the Social Media world and how it is benefiting us and our readers

Participants:
Greg Vincent (@AgWebEditor)

10:40am
Melynda DeCarlo Health Care: Are you Ready for Social Media?
Using Twitter to promote your brand, communicate health alerts, respond to FAQ, provide patient education, and share diagnosis specific content

Participants:
Melynda DeCarlo (@themervyngroup)

10:50am
Internships are the Key to Stopping Brain Drain
Internships are crucial in anchoring college educated young people in communities all over Iowa. Internship programs, introduce and root students to the community, provide businesses with valuable and affordable help, and give students a leg up.

Participants:
Claire Clesi (@clairecelsi)

11:00am
Re-imagining Education
Our educational system is at a pivotal moment in its evolution. Social, political, and economic forces have converged to show the irrelevance of the current model of schooling developed at the turn of the 19th century. Schools must become connected.

Participants:
Bridgette Wagoner (@B_Wagoner)

11:10am
#vanmeter How a Small School in Iowa is Influencing the Change in Public Education
How one hashtag helped brand a school district while connecting them to educators throughout the world. Students connected globally!

Participants:
Deron Durflinger (@DeronDurflinger)
John Carver (@JohnCCarver)
Shannon Miller (@ShannonMMiller)

11:30am
How Tech Has Made Taking Care of a Special Needs Child Easier
Networking activities online that help me to raise a child with cerebral palsy.

Participants:
Jo Chery (@wildheart4vr)

11:40am
Breaking the Locks of a Landlocked State
Using twitter to stay in Iowa, work in New York and do what I love. 5 Twitter Job Hunting Tips as well!

Participants:
Lyz Lenz (@lyzl)

11:50am
Down the Rabbit Hole
Building your own brand through the Twitterverse.

Participants:
RebeccaGrunewald (@DuchessRebecca)

12:00pm
Lunch
break for lunch


12:50pm
Giveaways and Promotions
Lots of goodies!


1:00pm
Connecting the Social Midwest
The Midwest defines itself by what it is doing - not by what it is known for. Redefining and reconnected in the social Midwest.

Participants:
Dave Murray (@DaveMurr)

1:10pm
Don't be 75% - Have a Plan
Over 75% of businesses fail to understand the power of Social Media. Why 20% of businesses fail to continue their social media journey and the cost...and why 5% get it and win the consumer/customer/business relationship

Participants:
Michael Libbie (@MichaelLibbie)

1:20pm
Couch Surfing Creating Serendipity
Building and growing your community with the use of social media and how the real time internet can reach and find new people.

Participants:
Ori Bengal (@couchsurfingOri)

1:30pm
5 Lessons on Crowdsourcing a book
How the 3 Age of Conversation books came to be, the lessons learned and the value of the project.

Participants:
Drew McLellan (@DrewMcLellan)

1:40pm
Local Business in the Social Space
Living in the Illinois/Iowa space I have seen the struggles of small local businesses attempting to make sense of using the social space to reach their customers. I will talk about how the social space can be used effectively for small business marketing

Participants:
Cassie Boorn (@CassieBoorn)

1:50pm
When the wife says That Won't Work
How the buildup of Social Media has impacted my business, my community, and more - all because my wife said

Participants:
Pat Palmer (@yankzpat)

2:00pm
Hanging Out With Your Customers
Using social media and blogging to meet your customers where they are looking for answers and solutions.

Participants:
Deb Brown (@debworks)
Grant Griffith (@GrantGriffiths)

2:10pm
Twitter the 140 Character Confusion
In a tale of two twitter accounts (one a big fat juicy failure) under two drastically different approaches I will illustrate how I cam to identify the most undeniable fundamental truth about social media.

Participants:
Ryan Johnson (@258webdesigner)

2:20pm
It sucks to be left behind
Understanding the dynamics of leveraging social media for a 45 year old family owned business

Participants:
Shawn Mullen (@nellum)

2:30pm
Share and Grow your Network
Formal networking groups that meet for the sole purpose of exchanging business leads have been around a long time. One of the fastest growing and most innovative networking organizations in the country today is using social media to make connections.

Participants:
Sandy Renshaw (@purplewren)

2:40pm
On Exhibit: Social Media and Museums
The growing presence of social medial within the museum field and the impact it is having on both museums and their guests.

Participants:
Lindsey Smith (@exhibitsmith)

2:50pm
The Power of One (Hundred and Forty)
There used to be a time when only big business and big government could change the world. The voice of one was crowded out by the power, might and noise of larger systems and organizations. Twitter changed that.

Participants:
Angela Maiers (@angelamaiers)

3:00pm
Desk Active Break!



3:10pm
Let Social Media Be Your Guide
The effectiveness of social media in travel. My family took the Mega Bus from Des Moines to Chicago over spring break. I will planned our trip using social media- twitter, facebook, mobile sites, yelp, apps and blogs- as my guide.

Participants:
Jody Halsted (@iatraveler)

3:20pm
Tourism Panel
Using Social Media to Connect with Travelers

Participants:
Aaron Steinmann (@ssnha)
Jessica O'Riley (@Travel_Iowa)
Ryan Bickel (@BlankParkZoo)

3:40pm
-Social Capital Management
Business gets done because of relationships. I think organizations can strengthen and use those relationships, both inside and outside of the organization though Social Capital Management.

Participants:
Ben Stone (@benstone)

3:50pm
You Can Get A Job on Twitter
Thanks to Twitter I manage three companies Facebook/Twitter Accounts. I was forced to find something to do from home, and social media gave me this avenue.

Participants:
Sara Broers (@saramomof2)

4:00pm
Small Iowa Company, Big Social Results
Through our Social Media efforts we've completely transformed the way we interact with our customers and we've empowered them to tell their own success stories and share their passions with other customers who've had similar experiences.

Participants:
Derek Balsley (@derekbalsley)

4:10pm
Mobile technology: it's actually making print relevant again
Mobile tech is creating a world of opportunities Little did we know that the new hotness (mobile technology) is also opening the door for some old-school marketing mediums.

Participants:
Sam Schill (@samschill)

4:20pm
Headlines and Helplines
How WHO has utilized Twitter.

Participants:
Jim Boyd (@whoradio)

4:30pm
Don't Sweat
I don't consider myself very good at social media, yet it is still an effective tool for me. Don't worry about it so much.

Participants:
Jon Thompson (@JonDThompson)

4:40pm
Vine Me
Context is King

Participants:
Josh Fleming (@vine_me)



Day 1 - 05/09/2011 Print
* schedule subject to change without notice